Challenge

Introduce millennials into the mobile experience that only Automercado can provide, changing the way it is perceived since expensive is not in their vocabulary.

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Observation

Millennials need instantaneity and practicality in their lives and going to the grocery store is something they are not willing to do since everything around them is evolving to be as easier as possible.

 

Insight

The feeling of instantaneity is getting bigger with younger generations, but unfortunately e-commerce in Latin America is not yet optimized to satisfy this craving.

 

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