Challenge

Increase the brand sales taking into consideration the taboos around gum, the declining sales and impressions that Wrigley has shown, especially with Eclipse, their less renowned brand, and the reality that compared with other products people don’t crave gum.

 

Observation

Young women are more likely to eat gum than men, because they have done it since childhood, somehow they are “connected” to it.

No matter if it is for dieting purposes or just for concentration, women chew A LOT of gum.

 

Insight

The true power of women relies on their will.

 

Strategy

When you need a boost with your inner self, reach out to Eclipse, we will help you believe.