Increase Julius Meinl’s awareness in Miami
MOST people display a "nationality ego” (a sense of pride from their origins).
BUT, once they’re in Miami, that ego fades away, and their personality becomes a part of the city's surroundings.
THIS leads to the signature Miamian multicultural lifestyle.
Miami culture, while it is a melting pot inspired by all corners of the world, retains its own distinct flair that sets it apart from every other city.
A coffee that enriches Miami’s multicultural lifestyle.